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what this usually looks like

analytics and attribution

Analytics, server-side tracking and attribution that show where signups come from and help your team make better decisions.

integrations and automation

Wiring your CRM, billing, docs and marketing tools together so nobody is copying rows between spreadsheets.

performance

Core Web Vitals, bundle size, caching, image handling — on marketing pages and in the app.

migrations

Moving platforms, domains or CMSs while protecting your data, integrations, customer journeys and search visibility.

a second opinion

A proposal from an agency you want checked, a strategy you are unsure about, or a hire you are trying to scope.

the unnamed thing

The job that has been on the list for eight months because it belongs to neither marketing nor engineering.

how to buy it

Either a fixed-price piece of work when the job has a clear edge to it, or a block of days you use as you need when it does not. Start with a manageable scope and a clear outcome, without a retainer for work that has not been defined yet.

If a job turns out to be bigger than it looked, you hear that before work starts, not in an invoice afterwards.

a useful first step

not sure which of these you need?

Describe the problem in a couple of sentences to get a practical next step — whether it needs a small fix, a defined project, or no paid work at all.

discuss a project